Serums are one of the most important parts of your skincare routine. Many of them contain potent ingredients which are beneficial for the skin, but it can often be confusing and potentially expensive to determine which is best for you. I like to research products before I splash out on something more high-end, so the Simply Pure Hydrating Serum from Superdrug was very much an impulse buy for me. I didn’t even bother checking the ingredient list; the price grabbed my attention straight away at only £3! It’s probably one of the cheapest I have ever seen in store. Honestly, I wasn’t expecting much, but I thought it would be worth trying considering just how inexpensive it was. It has now become a holy grail product in my skincare routine.
This unassuming bottle is full of joy. There’s certainly nothing that screams luxury – in fact, the packaging is exactly what it says: simply pure. Some people might not like the fact it’s so basic, but I certainly do. This bottle can take a beating and has travelled far and wide with me without so much as a dent in the plastic. Its opacity also ensures that sunlight will not spoil the product inside, although you should still aim to keep your skincare products in a cool area of the house. The consistency is similar to a lotion and easily spreads around the face. I use 1-2 pumps (depending on how my skin feels that day) and dot the product on my forehead, cheeks, chin and neck and gently massage in with my fingertips. I have dry skin and I’ve definitely been using less moisturiser as a result of this serum. If you have oily/combination skin, I would imagine you could get away with using even less moisturiser than I do (which is only about the size of a pea).
The back of the bottle reads:
Simply Pure Hydrating Serum is designed to replenish and nourish sensitive skin. Enriched with calming Soothex and a fortitying Ceramide Blend, this hydrating formula helps to improve skin’s natural elasticity and suppleness for a smoother, more radiant complexion.
I absolutely agree with the claims they make. Although I don’t have sensitive skin by any means, my skin certainly does feel soothed and immediately hydrated. The formula isn’t rich but gives the effect that I’ve just drenched myself in moisturiser, minus the greasy residue.
The Simply Pure Hydrating Serum contains some great ingredients that are wonderfully beneficial for the skin, such as:
Lactic Acid – A gentle acid exfoliant that also stimulates collagen
Sodium Hyaluronate – Man-made salt form of hyaluronic acid
Ceramide 3/Ceramide 6 II/Ceramide 1 – Ceramide holds skin cells together and form a protective layer whilst plumping the skin
Boswellia Serrata Gum – The Soothex they speak of, which is an anti-Inflammatory, anti-irritant and soothing agent
Full ingredient list:
Aqua, Caprylic/Capric Triglyceride, Glycereth-26, Polysorbate 60, Glycerin, Propylene Glycol, Boswellia Serrata Gum, Dipropylene Glycol, Allantoin, Sodium PCA, Pentylene Glycol, Sodium Lactate, Lactic Acid, Serine, Urea, Sorbitol, Sodium Chloride, Sodium Hyaluronate, Sodium Lauroyl Lactylate, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Carbomer, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA.
This serum is also alcohol free, fragrance free and cruelty free.
I started by using the serum twice a day but now I only using it in the evening and use a vitamin C serum in the morning. My cleansing routing as follows is: cleanse, tone (am) OR acid tone (pm), spritz, serum, moisturiser. I always use a serum as my second to last step after cleansing and allow it 5-10 minutes to really sink in before applying my moisturiser.
The Simply Pure Hydrating Serum is available here from Superdrug – they often have deals like Buy One Get One Half Price but at only £3 per bottle, it’s worth picking up.
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£3? so cheap! I never tried this range from Superdrug but it’s not the first time I read really positive comments! xx corinne
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It’s definitely worth a try for only £3! x
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I’ve never heard of this but you can sometimes find the cheapest things are the most effective! Lovely post x
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Thank you! Absolutely, and it’s so cheap that you haven’t really got anything to lose! x
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How have I not seen this before? I always associate the word serum with expensive…not the case now! Thanks for sharing 🙂
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I always did too until I started using this! It’s amazing how effective it is x
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This sounds great! I love Superdrug’s skin care range and use their makeup wipes but I’ve never seen this serum! I’ll have to pick it up tomorow and try it out!
Zara xx
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Please let me know how you get on with it if you do! Their makeup wipes are great too considering how affordable they are x
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Oooh this sounds great! Love that it’s cruelty free as well. It sounds so good for such a cheap product & I’m after some skincare cos I suffer with horrendous hormonal breakouts so I may look into this! (: xx
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It’s definitely worth trying! Hopefully it helps calm your skin x
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Ooh wow! This sounds like a little gem, definitely picking this up on my next order! xo
Hanney | http://www.blogabouthanney.com
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You definitely should! It’s an amazing product for the price x
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£3 is an amazing price! Superdrug is great for own-brand products. I’m going to try this out, thanks for a great review!
Kirsty | The Monday Project | themondayproject.co.uk
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Thank you! Let me know how you get on with it x
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£3 is an amazing deal for a serum, so I will have to go the Superdrug and check them out x
Kayleigh Zara 🍁 http://www.kayleighzaraa.com
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It’s definitely worth trying! You get amazing results for such an affordable price x
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Wow think I’ll definitely be giving this a go in the near future. I would probably do the same as you and use it evenings. great post!
hayley // hayleyxmartin.com
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Thank you! I love using it at night – it feels amazing after taking your makeup off x
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I love this one! I definitely agree you don’t need a heavy moisturiser with this, I really like gel moisturisers over the top because they leave your skin feeling so radiant 🙂 xx
Velvet Blush
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I don’t think I’ve used a gel moisturiser over this yet, I’ll have to give it a try! x
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this looks great! I am going to have to check it out! I also followed you so would appreciate a follow back 🙂 ❤
Sophia xo // sophiaaaxo.com
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It’s worth trying, especially as it’s so affordable! I’ve followed you back 🙂 x
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I will have to have a little look of this! thank you x
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I nominated you for The Sunshine Blogger Award – https://sophiaaaxo.com/2017/07/13/the-sunshine-blogger-award-2/
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This sounds amazing, I don’t tend to use a Serum so this addition sounds great. This is definitely going into my basket next time I shop at Superdrug! Thank you for reviewing, such a lovely post!
Nikki x
http://www.petalpostblog.wordpress.com
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Ooh this is exactly what I need at the moment. Heading into town tomorrow so I’ll definitely be picking this up. Great post! 👍🏻💗
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It’s an amazing serum, definitely worth giving a go! Thank you! x
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